
VODAFONE HOME INTERNET
Lower costs. Stronger engagement.
How AI-led media optimization helped Vodafone reduce CPM and CPV while improving video engagement.
41.3% lower CPM & CPVTHE BRAND FILES
Exceptional teams. Shared ambition. AI, in practice.

How AI-led media optimization helped Vodafone reduce CPM and CPV while improving video engagement.
41.3% lower CPM & CPV
For its Superlock Brow Glue campaign, Maybelline reduced cost per ad recall by 71% compared with the company’s average.
71% lower cost per ad recallHow L’Oréal Türkiye made AI part of a bigger vision.
Editorial draft · Based on my original post