When AI becomes part of a brand’s bigger vision.

Adin.AI opened to all industries in January 2024. Brands began integrating it into their media planning. In my post about L’Oréal, I wanted to highlight something beyond performance.

L’Oréal Türkiye saw AI as part of a wider digital vision. The team paid attention to the processes around it, as well as the results.

The approach matters.

That distinction was the reason I wrote about the work. I thanked Sinem Sandıkçı Gökçen for her leadership and support, and expressed my hope that the story would grow from Türkiye into the wider L’Oréal ecosystem.

That was an ambition, not a claim of a completed global rollout. The story begins with the way the team approached the opportunity.