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FROM THE MARKET RADAR · MARKET RADAR REPORT

Black Friday 2026: the season AI finds the deal, but shoppers close it

Adobe expects AI traffic to US retail sites to rise 130% this holiday season, yet only 4% of US shoppers expect to buy gifts through AI tools.

Market Radar by Adin.AI · Report of · Shared here

Black Friday 2026: the season AI finds the deal, but shoppers close it
Photo: Microsoft Edge on Unsplash

In brief

In 2026 AI becomes where Black Friday shopping starts, not where it ends. Adobe expects AI traffic to US retail sites to rise 130% this holiday season, yet only 4% of US shoppers expect to buy gifts through AI tools (PwC). In Great Britain, 40% would let AI find the best price and 5% would let it complete a purchase (YouGov).

Read the full report on Market Radar ↗

Source & disclosureThis summary comes from Market Radar, the research product of Adin.AI, the company I founded. Every figure in the full report links to its original source. With a Market Radar membership, you can start using it right away.