A life spent
building.

I was born in Eskişehir and grew up in Karşıyaka, İzmir. After university, I moved to Istanbul with an ambition: to build one of Türkiye’s biggest advertising agencies.

No resources. No network. No experience.

That was how my journey as a founder began. I’ve never worked anywhere else; my entire career has been spent building my own companies, learning as I went.

I live in London now, but I haven’t let go of Istanbul. My life is built with my family, my friends, the team at Adin.AI, my cat Hank and my dog Reçel. We’re all building it together.

I have spent my entire career building companies. Over twenty years, the work has changed—from youth marketing to creative and media, and now to AI—but each company has shaped the way I approach the next.

Youth Republic

Youth Republic connected brands with a new generation and helped build a new marketing category. It taught me how to see new markets early, find young talent and build a company with them. Starting with no resources, network or experience meant learning the business while building it.

YW

At YW, we brought creative and media together on one data foundation. Working with more than 50 Fortune 500 brands gave us a close view of enterprise marketing: the ambition, the complexity and the difficulty of getting disconnected teams, platforms and decisions to work together.

Youth Republic taught me how to build a niche category. YW taught me how to connect marketing around data. Those experiences became the starting point for Adin.AI.

The idea for Adin.AI first came to me in 2020. Years of working with global brands had brought me to a question: how could AI help marketing teams manage the whole of their advertising investment, across the many parts of a large business?

In 2022, we started Adin.AI. I stepped away from my agency career to focus on building a technology company, bringing everything I had learned about brands, data and teams into this new chapter.

We’re building AI infrastructure for marketing.

That means giving marketing teams a connected foundation for planning, managing and optimising advertising investment across markets, brands and channels. Adin.AI brings advertising data, business rules and human decisions together, so AI can operate within the context of the business it serves.

Today, more than 45 global brands use Adin.AI across more than 20 countries to manage their advertising investments with AI. They include L’Oréal, Vodafone, İşbank, The Magnum Ice Cream Company, Pluxee and Under Armour. More than $100 million in advertising investment has been managed through the platform.

Brand Memory is one part of this infrastructure: it preserves what a brand learns, so that knowledge can inform its next decision. The wider ambition is to make AI a working part of everyday marketing operations, with people setting the strategy and directing the technology.

Adin.AI was named Türkiye’s fastest-growing technology company in the Deloitte Technology Fast 50 Türkiye 2025 ranking. For someone who began in Istanbul with no resources, no network and no experience, that recognition marked a very personal milestone.

As we expanded internationally, we also ranked 13th among 500 companies in Deloitte’s Technology Fast 500 EMEA. It was an early milestone in taking the company beyond Türkiye and building for marketing teams across different countries.

We are now a team of 28, including 15 engineers, working across London, Amsterdam, Prague, Dubai and Istanbul. My role as a founder keeps evolving alongside the company: from the first idea to building a team, earning the trust of global brands and growing across borders.

The rankings tell one part of the story. The people building the platform, and the marketing teams trusting us with their investment, are what make the next chapter possible.