AI in marketing statistics, 2026.
44 figures on how marketers and consumers use AI, each with its original source and date. Updated monthly.
Read the data ↗THE READING ROOM
Essays & perspectives
On AI, marketing and the things we learn by building. Every essay, grouped by topic, newest first.
AI in marketing
What AI changes in marketing work, from planning to measurement, with data from Market Radar.
Why we built Market Radar.
Market Radar shows what consumers want next and what marketers need next. It is Adin.AI’s first step into consumer intelligence.
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From Campaigns to Business Value: How AI Will Transform Marketing?
Serhat Gurcu on BCG’s research: how AI moves marketing from campaign performance to growth and enterprise value.
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Guess which industry is getting the biggest productivity boost from AI?
A snack-size read on Stanford’s AI Index Report 2025: marketing and sales is the function getting the biggest productivity boost from AI.
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AI for Marketing – Issue #4: No more AI FOMO
AI for Marketing, Issue #4: quantum computing, the future of agencies, brand adoption and the human side of AI.
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Enterprise AI & Marketing
MIT’s State of AI in Business 2025 report: 40% of enterprises have adopted AI, and marketing and sales teams receive over half of all AI investment.
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AI for Marketing #3 "The vibe is perfect, don’t ruin it now"
AI for Marketing, Issue #3: vibe marketing, Google’s VEO 3, and how AI is reshaping the creative industry.
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📢 AI for Marketing #2 | What’s coming to marketing in the next 2 years, how AI agents can make your life easier, boosting your personal brand with AI
AI for Marketing, Issue #2: where marketing is headed in the next two years, what AI agents really are, and how to boost a personal brand with AI.
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If AI Can Revolutionize Legal, Agriculture and Health, What Can It Do for Digital Media Investments?
AI has already transformed law, agriculture and drug discovery; digital media, where new data is created every second, is the natural next fit.
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From Brand Building to Real Connections: How AI is Changing Marketing
Brands still matter, but reaching people in a real way is the hard part; advertising from 1995 to 2030 and how AI helps brands connect better.
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Could chat GPT be one of the most important innovations in history?
The internet’s rise and ChatGPT’s lightning-fast growth tell the same story: when an innovation makes life easier, adoption is inevitable.
Read the essay ↗Brand memory and data
Why a brand needs its own memory before AI can work for it: advertising data, rules and past decisions.
Brand Memory: AI Knows the World. Does It Know Your Brand?
Without memory, your brand starts every day from zero. And it will never be ready for AI.
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Where Is Your Ad Memory?
AI for Marketing, Issue #5: where your advertising data actually lives, why AI content all looks the same, and why Google rankings stopped mattering.
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Where Is Your Advertising Data?
Every brand is preparing for AI, but most enterprise advertising data sits inside ad platforms, at agencies and scattered across the company rather than with the brand.
Read the essay ↗Agencies and media
How AI, in-house teams and principal media are reshaping agencies and media buying.
Will Ad agencies die ❓
Agencies will not die but transform: smaller teams, a shift toward principal media, the rise of in-house marketing, and agencies that sell systems rather than campaigns.
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💸 The Billion-Dollar Shift: How Large Advertisers Are Taking Media Investments In-House?
Large advertisers are taking media management in-house across four regions, and a look at what that shift means for agencies, brands and AI.
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AI vs. Agencies: The Growing Conflict in Advertising
AI promises fewer man-hours, but man-hours are the form agencies sell ideas in; a look at how that conflict moves power from intermediaries to talent and brands.
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Reklamcılıkta Yeni Dönem: AI’ın Getirdiği Çıkar Çatışmaları ve Büyük Çözülme
AI’ın hızlandırdığı çözülme: ajansların fee modeli, yeteneğe olan bağımlılığın tersine dönmesi ve yaratıcılığın holdinglerden bireysel yeteneklere kayışı.
Read the essay ↗The CMO’s job
The CMO’s seat: budgets, recessions, AI and the loneliness of the role.
AI konusunda neden CMO’lar C seviyesinde yalnızlık hissi yaşıyor?
BCG’nin Kasım 2025 çalışmasına göre CMO’lar AI’dan pazarlama etkinliği beklerken CEO, CFO ve CTO için AI’ın değeri kurumsal değer ve büyümede.
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How Brand Building and Performance Marketing Can Work Together?
Brand building and performance marketing are often seen as opposites, but a Harvard Business Review article argues they work together once brand impact is tied to financial outcomes.
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Five years ago, marketing budgets took 11% of revenue.
Marketing budgets fell from 11% of revenue to 7.7% while sales targets stayed the same, which is why marketing embraced AI before anyone else.
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How CMOs Can Stay Ahead During a Recession
Serhat Gurcu on efficiency, budget control and the CMO action plan for a recession.
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Ekonomik durgunlukta CMO olmak
Yeni ekonomik dönemin en çok duyulacak iki kelimesi verimlilik ve kontrol; durgunlukta pazarlamanın ve CMO’nun nerede durduğuna dair bir bakış.
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Verimlilik mi Etkinlik mi?
Dijital pazarlamacıların önceliği uzun dönemli marka inşasından kısa dönemli sonuçlara kayarken verimlilik ile etkinlik arasındaki denge.
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AI is changing marketing in a significant way. How can CMOs play an active role in this process?
AI is reshaping the CMO role through informed decision-making, personalized marketing, operational efficiency and intelligent media planning.
Read the essay ↗Building companies
Notes from building Adin.AI and two agencies before it, and a few older essays.
How did I register Brave New World as a trademark in the UK?
A second read of Huxley’s novel, one email to a trademark firm, and a name that became a creative intelligence system built by people and AI agents together.
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I’m not a technical founder. I come from the domain side. But…
Serhat Gurcu always knew where Adin.AI needed to go but not how to build it; vibe coding now lets him build feature MVPs and the company’s own operating system himself.
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Hi, I’m Serhat 👋
A short introduction to Serhat Gurcu’s journey through three ventures, Youth Republic, YW and Adin.AI, and the belief that intelligence happens when disconnected things start talking to each other.
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Founder = Mind Athlete 🧠💪
Asked how many hours he works in a week, Serhat Gurcu answers that for a founder work and life do not split apart, and that resilience matters more than counting hours.
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Why I cut the rope on a safe business to bet everything on Adin.AI
Why Serhat Gurcu left a successful agency to focus only on Adin.AI: the rarest resource in a start-up is the founder’s time and energy, and at some point you have to cut the rope.
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Yok saymak Modern Dünyanın Sessiz Süper Gücü olabilir mi?
Seçici dikkat ve başkalarının koyduğu sınırları reddetme üzerinden, bilinçli ve amaca yönelik kullanıldığında yok saymanın taşıdığı potansiyel.
Read the essay ↗How artists get famous?
A scientific study maps the art world as a network and finds that reaching the right nodes early matters as much as talent, much like the creative industries.
Read the essay ↗“Neden?” ve “Niçin?” arasındaki fark.
Günlük hayatta en sık karşılaşılan iki soru: “Neden?” öncesine, “Niçin?” ise amaca ve niyete yöneliktir.
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