THE READING ROOM

Essays & perspectives

On AI, marketing and the things we learn by building.

Brand Memory: AI Knows the World. Does It Know Your Brand?

Without memory, your brand starts every day from zero. And it will never be ready for AI.

Serhat Gurcu on BCG’s research: how AI moves marketing from campaign performance to growth and enterprise value.

AI for Marketing, Issue #4: quantum computing, the future of agencies, brand adoption and the human side of AI.

Serhat Gurcu on efficiency, budget control and the CMO action plan for a recession.