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PERSPECTIVE

Enterprise AI & Marketing

· Published · Originally on Medium ↗

Cover of the MIT report “The GenAI Divide: State of AI in Business 2025” on a pale blue background.

SHORT ANSWER

MIT’s State of AI in Business 2025 report makes it clear that AI in business is no longer an experiment. 40% of enterprises have already adopted AI, and 5% have already transformed their workflows. Marketing and Sales teams lead: they receive over 50% of all AI investments because results there are fast, visible, and measurable.

AI in business is no longer an experiment. It’s a transformation.

MIT’s State of AI in Business 2025 report makes it clear:

40% of enterprises have already adopted AI.

5% have already transformed their workflows.

Yes, transformed. They are not testing. They are already working with AI inside their daily systems.

And the ones leading this revolution?

Marketing and Sales teams.

They receive over 50% of all AI investments because results there are fast, visible, and measurable.

The revolution has just begun.

Marketing teams that want to stay ahead in AI adoption, try ADIN.AI today.

Treemap exhibit from the MIT report showing how leaders discover GenAI solutions, grouped into vendor relationships, peer networks, events and media, and internal processes.

📄 Source: State of AI in Business 2025 – MIT NANDA Report

https://mlq.ai/media/quarterly_decks/v0.1_State_of_AI_in_Business_2025_Report.pdf

Questions

What does MIT’s State of AI in Business 2025 report say?

According to MIT’s State of AI in Business 2025 report, 40% of enterprises have already adopted AI, and 5% have already transformed their workflows. Those 5% are not testing. They are already working with AI inside their daily systems.

Which teams get the most AI investment?

Marketing and Sales teams. According to MIT’s State of AI in Business 2025 report, they receive over 50% of all AI investments, because results there are fast, visible, and measurable.