Serhat Gürcü.From the Radar ↗

FROM THE MARKET RADAR · MARKET RADAR REPORT

AI in marketing: adoption is high, value is still catching up

75% of marketers have adopted AI, yet 84% still run generic campaigns. The bottleneck is data and context, not models.

Market Radar by Adin.AI · Report of · Shared here

AI in marketing: adoption is high, value is still catching up
Photo: Vitaly Gariev on Unsplash

In brief

AI adoption in marketing is broad, but value is still catching up. Salesforce found that 75% of marketers have adopted AI, yet 84% still run generic campaigns. In McKinsey's State of AI survey, only 39% report an impact on EBIT at the enterprise level. The bottleneck is context and unified customer data, not the models themselves.

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Source & disclosureThis summary comes from Market Radar, the research product of Adin.AI, the company I co-founded. Every figure in the full report links to its original source. With a Market Radar membership, you can start using it right away.