Serhat Gürcü.Back to the journal ↗

AI & MARKETING · PERSPECTIVE

Guess which industry is getting the biggest productivity boost from AI?

· Published · Originally on LinkedIn ↗

Chart from the 2025 AI Index report, “Cost decrease and revenue increase from analytical AI use by function, 2024”. Marketing and sales shows the largest revenue increase, reported by 71% of respondents, with 34% also reporting a cost decrease.

Sometimes I want to share quick, snack-size insights and research with you without waiting for the next newsletter.

Today’s one is from Stanford University , 2025. It’s about AI’s impact on productivity. You know, the most debated topic right now, and we’re still just at the beginning of this revolution.

Guess which industry is getting the biggest productivity boost from AI?

A short summary and the report link are below. Have a great Sunday!

According to Stanford University AI Index Report 2025, 💥

it’s Marketing and Sales.

🟪 71% of companies using analytics-based AI report measurable impact here.

🟪 40% say AI directly increased their revenue it makes sense.

Marketing is where AI meets customers, insights, and performance all at once.

It’s no longer just about cutting costs. It’s about growing smarter.

Source: https://hai.stanford.edu/assets/files/hai_ai-index-report-2025_chapter4_final.pdf