Serhat Gürcü.About Serhat ↗

FACT SHEET

Adin.AI, in facts.

What Adin.AI is, when it started, who leads it and where it stands today.

· Co-founder and CEO of Adin.AI · Updated

Adin.AI is AI infrastructure for marketing. It gives marketing teams a connected foundation for planning, managing and optimising advertising investment across markets, brands and channels, bringing advertising data, business rules and human decisions together so AI works within the context of the business. Serhat Gürcü co-founded the company in 2022 and leads it as co-founder and CEO.

At a glance

  • What it is: AI infrastructure for marketing: planning, managing and optimising advertising investment.
  • Co-founder and CEO: Serhat Gürcü.
  • Started: idea in 2020, company in 2022.
  • Customers: more than 45 enterprise brands in more than 20 countries, including L’Oréal, Vodafone, İşbank, The Magnum Ice Cream Company, Pluxee and Under Armour.
  • Scale: more than $100 million in advertising investment managed through the platform.
  • Team: 28 people, including 15 engineers, across London, Amsterdam, Prague, Dubai and Istanbul.
  • Recognition: #1 in Deloitte Technology Fast 50 Türkiye 2025; #13 in Deloitte Technology Fast 500 EMEA 2025.
  • Research: Market Radar, which tracks what marketers and consumers want next, with every figure traced to its source.
  • Sister company: Brave New World, the London creative agentcy Serhat Gürcü co-founded with his sister Seden Gürcü, who leads it.
  • Website: www.adin.ai.

How it started

The idea came in 2020. Years of working with global brands at YW had raised one question: how could AI help marketing teams manage the whole of their advertising investment, across the many parts of a large business? In 2022 Serhat Gürcü stepped away from his agency career and co-founded Adin.AI to build that as a technology company. He tells the story in why he cut the rope on a safe business and on the about page.

Timeline

  • 2005: Serhat Gürcü founds Youth Republic, a youth marketing agency, in Istanbul.
  • 2016: He founds YW, bringing creative and media together on one data foundation, later working with more than 50 Fortune 500 brands.
  • 2020: The idea for Adin.AI.
  • 2022: Adin.AI starts.
  • January 2024: Adin.AI opens to all industries.
  • 2025: #1 in Deloitte Technology Fast 50 Türkiye; #13 in Deloitte Technology Fast 500 EMEA (announcement).
  • 2026: Market Radar launches; a report a week is shared here.

What Adin.AI does

Adin.AI connects the advertising data that usually sits inside ad platforms, at agencies and across the company, and puts it to work with the brand’s own rules and decisions. Brand Memory is one part of it: it keeps what a brand learns so the next decision can use it. People set the strategy; the technology works inside it. Results from that work are in the brand stories.

QUESTIONS

Questions people ask

What is Adin.AI?

Adin.AI is AI infrastructure for marketing. It gives marketing teams a connected foundation for planning, managing and optimising advertising investment across markets, brands and channels, and brings advertising data, business rules and human decisions together so AI works within the context of the business.

Who leads Adin.AI?

Serhat Gürcü (also written Serhat Gurcu) is the co-founder and CEO of Adin.AI. He previously founded the agencies Youth Republic (2005) and YW (2016) in Istanbul, co-founded Brave New World, the London creative agentcy led by his sister Seden Gürcü, and lives in London.

When did Adin.AI start?

The idea came in 2020 and the company started in 2022. It opened to all industries in January 2024.

How big is Adin.AI?

More than 45 enterprise brands use Adin.AI in more than 20 countries, and more than $100 million in advertising investment has been managed through the platform. The team is 28 people, including 15 engineers, across London, Amsterdam, Prague, Dubai and Istanbul.

What is Market Radar?

Market Radar is Adin.AI’s research product. It tracks what brand marketers need next and how AI is changing what consumers do, across sectors and regions, and links every figure to its original source.